Picking The Right Domain For Your Business

Almost as vital as your business name itself, choosing the right domain name for your website is an important step in creating a successful presence for your business online. You want your domain to be memorable, easy to spell and connected to what your business is all about. Let’s take a look at some top advice for being smart with your domain.

Tips for Choosing a Domain Name

1 – Name Your Brand

The first thing you should do is consider what urls are available to you–then choose your brand name accordingly if you can. Be creative–do your research and see who else is using that name or anything similar. Be original, exciting and innovative when naming your brand–the same way you should be with your product.

2 – Tie Your Brand to the Domain Name

Your domain name should match your brand. Always choose one that doesn’t need explanation. Here’s a list of twelve domain name helper tools.

3 – Don’t choose a domain based just on keywords in the URL

Main keywords are not the key for high ranking in your domain name, although this is a factor. Think out a memorable, brand-related and available domain name, but don’t get obsessed with it. And keep it short and simple if you can, like JANE. One of the biggest problems with buying domain names is domain abuse. Existing backlinks in Google (“link:www.yoursite.com”) should always be checked beforehand (Wayback Machine is great to ensure clean domain names).

4 – Don’t Try to be Clever

Forget about hard-to-spell, long and clever words or anything too complex–unless you want to make it hard for people to remember your url. Do yourself a favor: dump the cutesy names and don’t use numbers–they won’t help. Best practice? A name with only one possible spelling.

5 – Extensions Matter (.com, .org, .net, etc.)

As of June 2013, there are 110 million .COM, 15 million .NET and 10 million .ORG domains on the web. Because most people still assume that .COM is the only possible choice, it’s the better option.

– via The Huffington Post

If you’re putting a bit of mental blood, sweat, and tears into crafting the perfect domain name for your business, it helps to know you’re not alone! There are actually many resources and tools available online to help spark the creative genius in you and help you find the right domain. Check out this list of useful domain naming tools, and see if you get a little inspiration along the way!


Domize offers speed and security to search domain names in an encrypted environment, as well as checking whether a domain name has been previously registered, is it due to expire or if it can be purchased. As you type the results are immediately shown below, providing instant results.


Wordoid creates made-up words, which are unique and sound and look great. Each word is no more than 10 letters long, and you can select from up to five languages, and even mix and match languages to create a unique blend.

Wordoid allows you to change the quality level from low to high — the higher the quality, the more the word resembles the natural words of the selected languages.


Dot-o-Mator lets you create domain name suggestions by selecting a list of words (e.g., colors and shapes) for the beginning and end of the domain. If you see a name you like, you can combine the two and see the result, which can then be moved to the scratchbox to check its availability.

Dot-o-Mator is also available as an iOS app for use on the go.


DomainsBot has been operating since 2004, taking your ideas and turning them into names; showing available domain suggestions; alerting you of expired, expiring and for-sale domains; and providing a Whois search.

It also offers corresponding Twitter and Facebook identity suggestions. Use the accompanying iPhone app to find great domains from the palm of your hand.

– via Mashable

Do you have an exact idea of what you want for your domain name, or are you still seeking inspiration?

Are you ready to get a domain name of your own? Click here!

Be Sociable, Share!

    Leave a Comment