The Power of Video Marketing
Looking for a way to rev up your marketing efforts? Video marketing may be the most powerful tool you’re currently missing from your toolbox. Many online marketers, from product creators to affiliates, have never considered adding video to their repertoire. Here are just a few of the ways you can use video online to sell, sell, sell!
Why record affiliate videos?
Why wouldn’t you want to just send people an email or make a web page that links to an affiliate offer and not have video in it? That’s all well and good, and you can make great sales through email marketing directly to a web page – I do it all the time.
You can make great money from your regular affiliate pages having no video on the page at all. However, sometimes video can help serve a few extra functions:
- It brings a bit more of a degree of realism to the promotion being made.
People can actually hear your voice if you’re recording a video that’s not just PowerPoint slides. Let’s say you’re in front of the camera, they can even see you in front of the camera and that can build a bit of extra trust. It can be more engaging, and it can be easier to get them to listen to all the benefits of a particular product when it’s in video format rather than in written format.
- It can be quicker to put together.
Let’s say you’re offering a whole lot of bonuses for a particular product – sometimes it can actually take a long time to write out all the benefits of each of those bonuses and put that together into a really well-put together web page. It can be a lot easier to just record a five minute video where you tell people off the cuff what’s in each particular bonus, for instance.
Sometimes you might want to even interview a product owner on video and give away a bunch of valuable free information and then, at the very end of the video, I will link to their particular product. I’ll show you an example of one of those at the end of this video.
There are a lot of great reasons for recording affiliate videos, and often they lead to higher conversions as far as sales are concerned. There are a lot of good reasons for recording affiliate videos.
There are two main types of affiliate videos
One is videos based on a PowerPoint presentation, and the other is videos where you’re actually in front of the camera and people actually see your face. The video above is an example of a PowerPoint presentation.
To record your PowerPoint presentation, the best software is Camtasia, which is what I use, or you can use ScreenFlow if you’re on a Macintosh.
The good news is that there is a free alternative to PowerPoint. If you don’t want to spend money on Microsoft PowerPoint, then you can just use Impress from OpenOffice – you can get that for free. A free alternative to Camtasia that you can use is CamStudio. Those are options that you can do. I happen to use Camtasia with PowerPoint, but you might want to use those free alternate options, and that’s fine too.
– via www.affilorama.com
Over the past few years, video content on the internet has been on a constant rise. From social sites like YouTube, to blogs and websites designed to sell, video is everywhere. How could you put this uber popular form of media to work as a selling tool in your online business? Let’s take a look.
Video is the future of content marketing.
That is, if it’s not the here and now. Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to rise as more and more realise the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It’s not difficult to see why.
When it comes to potential reach, video is peerless. YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook. One in three Britons view at least one online video a week – that’s a weekly audience of more than 20 million people in the UK alone. Video can give you access to all this. Video done well can give you a slice of it. What other form of content can do the same?
It is naturally engaging and, in an age of information overload, it’s vital for small businesses to offer content that is easy to digest; if not, consumers will simply move on. Video does this very well. If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester’s researchers. Little wonder then that Axonn Research found seven in 10 people view brands in a more positive light after watching interesting video content from them.
But is video really possible for small businesses? Absolutely. Production costs have fallen significantly in recent years and you no longer need to be a technical whiz to work out how to use it. Apps such as Twitter’s Vine, with its six-second maximum clip length, have dramatically increased the opportunity for businesses on a limited budget to get stuck in. Nevertheless, if you’re to realise a decent return on your investment, you will need to bear the following in mind.
Always consider the audience you are trying to reach and ensure the video is relevant to them. If it’s not the most appropriate means of getting your message across, you are probably wasting your time.
– via the Guardian
Do you use video in your online business? If not, have you considered giving it a try?
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