As an affiliate you might be wondering how the basic rules and practices of marketing will be different for you than for a product creater. While the initial process of finding a great product versus creating a great product are different, the steps moving forward for building a great business run parallel.
As an affiliate, if you want to build a strong foundation for lasting success, you still need to establish authority and capture leads. It’s the only way to automate your selling systems and create financial freedom.
Email marketing is THE most powerful form of marketing on the planet.
I know that might sound controversial to you, but let me tell you what my reasoning is.
Facebook and Twitter have come along in the last few years – they’re very powerful, don’t get me wrong.
But the most powerful use of them is to do what?
It’s to build an audience of people who get to know you, who get to like you, who get to trust you and will therefore buy from you.
The easiest way to do that is to send email marketing messages.
Very few people will choose to visit your Facebook page (or your Google+ page) every single day.
You can’t get them to do that no matter what you do, but you can email them every day if you want to.
Or every other day or every week, whatever schedule you want, once they’ve chosen to give you their name and email address.
Please understand that I am talking about 100% ethical opt-in email marketing. It’s the only way to go and it’s the most powerful form of marketing on the planet.
Most of the things that you’ve bought online probably came from an email offer and most of the things that you sell online will probably be best promoted by using email.
Email is number one. By all means, use it. It’s very easy to do!
– via CharliePage.com
If you’re ready to start building your list and creating the ultimate online asset, then it’s time to create and perfect your capture page, or squeeze page. Below you’ll see a great introduction to what kind of content you need to get people interested and help them take action faster.
What Makes an Enticing Offer for a Squeeze Page?
While you can host many different types of content on your squeeze page, some will prove more valuable than others. Prime types of squeeze page content offers include:
- Email Course
- White Paper Collection
- Templates / Design Aids
D. Bnonn Tennant of Kiss Metrics makes a very interesting point, claiming that if you are going to ask for a user’s email address, it should be absolutely necessary for the offer. Asking for an email address in exchange for a download file or video makes the hair stand up on a user’s spine. Most users know that they shouldn’t have to provide you with an email address in order to watch a video. However, if you are going to send them an e-book, needing their email to do so makes a bit more sense.
In fact, if you try to get users to provide an email in exchange for a video, some users may jump on over to YouTube to find the video on their own, which is a major marketing fail! That’s why I didn’t include video on the list above – online users are just way too accustomed to getting videos in exchange for nothing at all. The key is to stay subtle and be discreet about your true intentions.
If the best offers are those that align with the user data you’re asking for, then when it comes to email opt-ins, naturally email courses are the recommended plan of action.
Email courses are a great offer for a number of reasons:
- You’re sending info in smaller, more easily digestible chunks, which makes the user more likely to use and get value out of the offer.
- If the email course is valuable to the user, they will look forward to your reoccurring emails, building a positive relationship that will make it easier for follow-up offers and pitches down the line.
- Email courses can have added value when you add in video sections within the courses.
- As already discussed, an email course aligns perfectly with asking for an opt-in email address, making you look more reputable and less spammy.
– via www.wordstream.com
Do you already have squeeze pages in place for your offer?
If you want to learn more about capture pages, including how to make a killer capture page of your own, click here!