Just getting started with list building and email marketing? Among the many important decisions you’ll make will be a choice of autoresponder. Which autoresponder you choose can have a major impact on how smoothly your email marketing goes. Talk about important! Here are the top three things to consider when you start looking for an autoresponder.
3 Factors To Determine the Best Autoresponder
How long the company has been in business is a HUGE factor to take into account. The longer the company has been in business the better rapport they have built with ESPs like Gmail, Hotmail, and Yahoo.
This simply means that the probability of your email getting marked as spam will be greatly decreased by sending emails from their server.
When picking an email marketing platform look for how long a company has been in business first. Don’t choose any provider that has not been in business for at least the last 7 years.
Perhaps this is the most important specification when deciding which platform to go with.
The effectiveness of your email marketing efforts will be greatly dependent on your ability to land in your subscriber’s inbox. A company that has been in business for a while will have pretty good deliverability. However, you want to browse around their site and ensure that they promise at least a 99% deliverability rate.
Increase your deliverability by choosing to have all your subscribers double-opt in.
This one is often overlooked but you can tell a lot about the quality of service to expect from the quality of a service provider’s website.
If the website is unappealing and hard to navigate before you sign up, chances are creating and sending emails will be a clunky process. Ideally you want a email marketing service provider that has a nice, clean, and modern design with Drag N Drop capability.
This will make creating newsletters and html based emails a breeze and make sure your not distracted by the tool itself. Most email marketing service providers offer a free trial or a 30-day trial fairly inexpensively.
Sign up for a free trial and test drive their dashboard before you make a final decision. If you can’t figure out the interface, more than likely you will end up paying someone else who does.
– via Automation Bridge
No one autoresponder is perfect for everyone – what matters is doing the research to find which one is right for you. Here’s a detailed look at three of the most popular autoresponders out there, along with some thoughts on choosing wisely.
Before I go deeper into comparing these three awesome tools, I need to clarify that there’s no one tool that I, or anyone else, can call the best. It all depends on your business needs.
MailChimp, AWeber and GetResponse are three of the top email marketing tools and have almost all the bases covered. But by comparing them feature to feature, you can see which one fits your business needs better.
For example, some of you might prefer the tool that has better email templates, while others would choose the one that offers better analytics. It’s all about your preferences.
So without further ado, let’s compare some of the key features of GetResponse, MailChimp and AWeber, and see how they can add value to your niche marketing business.
Email Deliverability Rates
There are dozens of reviews on the internet, both positive and negative, about the deliverability rates of all three of these services. In my opinion they’re almost the same when it comes to email deliverability.
The variation comes from the kind of subscribers you have and the niche you’re in.
For example, I use Mailchimp for two completely different niches, and there’s a significant difference not only in the deliverability and bounce rates, but also in the email open rates on the same service.
These are three top email marketing companies so you can safely rely on them to deliver emails to your subscribers.
Support is so important especially when you get stuck with a feature and need urgent assistance.
At the same time, customer support is more about experiences so your experience with a particular service might be completely different to mine.
But for me, AWeber just has a better-rounded support system that is available for urgent issues as well.
And that for me is the key since I can’t wait for 24 hours (or 48 hours on weekends) for my emails to be responded.
– via NicheHacks
Do you have a sense of what you need most from your autoresponder? Is there a clear choice for you, or are you deciding between multiple appealing options?