What’s All The Fuss About Content Marketing?
Unless you’ve been hiding under a rock lately, you’ve probably come across a few mentions of the term “content marketing” online. But would content marketing really work for you? Does it really boost conversions and sales? The answer is a big fat YES! Content marketing is one of today’s most effective marketing strategies, regardless of your niche or the type of conversions you’re wanting. Try it and you’ll see just how effective it is! Here’s a look at a very easy and effective idea that will put the power of content marketing to work in your business, starting now.
1. Create an engaging ebook
In the last couple of years, the ebook has become a remarkably popular method of capturing leads. A 2014 B2B Content Marketing Benchmarks Report states that 34% of marketers are using ebooks in their marketing strategies.
Done properly, releasing an ebook can help marketers do the following three things, according to Ramesh Ranjan writing for the Hubspot blog.
A. Educate your leads
An ebook should provide actual value to readers. By the time they’re done reading it, they should be able to walk away with information that answers a specific question they have.
That ebook download may be the first point of contact you have with a reader, so in order to build a relationship built on trust, you have to deliver on whatever you promised on your landing page. If you do that, they’ll come back for more information.
B. Demonstrate your knowledge
You want to demonstrate to your readers how knowledgeable you are about what you do in order to establish trust and loyalty. Well-written ebooks that provide a lot of in-depth information help you do just that.
According to Ramesh: “The more quality information you provide the reader, the better the education they’ll receive from your post. They’ll associate you with providing great information and possessing a breadth of knowledge on it.”
C. Get ‘em in the sales funnel
In order to get the ebook from you, they’ll have to give you their email address – which is where your landing page comes in. This is where you’ll tell your customers what the ebook is about, and why it’s a fair trade for their email address. And the good news is that you don’t have to start from scratch.
With a nice big headline, you can announce the main subject of the ebook and quickly break down what they’ll learn. There’s a spot for a front-and-center hero shot of your ebook, which you can punctuate with a CTA button that speaks directly to your visitors.
There’s even an area to provide author credentials and a reader testimonial, giving readers further incentive to provide their email address.
– via Unbounce
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Stand Out With Your Content
Looking for content marketing ideas that will help you stand out from the crowd? Check out these effective content marketing strategies that will help you create quality content that will engage your audience. Stand out with the best content around!
Fact-driven: It may feel like your are back to college again, but your content should be based on facts, leveraged statistics and cited quotes, rather than blunt statement. Do your homework, double-check the facts and always credit sources. Don’t forget, the social media world can be cruel when it comes to mistakes.
Visual: Pinterest, Instagram, Tumblr and Snapchat are among the top growing social media networks in 2015. Should I emphasize more on the importance of visuals? Even Twitter recently joined the visual bandwagon, now allowing users to share full-length images.
Efficient: If you really want to succeed with content marketing, you need to have an actionable road map. Your content marketing strategy can’t be sporadic if you want to make it work and bring ROI.
Curated: At the end of the day, you cannot produce that much content to keep your audience engaged at all times. That’s where content curation comes essential. Mashable, The Wall Street Journal, Huffington Post and top bloggers already take advantage of it. Curated lists attract dozens of shares and social traffic, while leveraging your relationships with other online publishers and businesses.
– via tech.co