Building the Right Autoresponder Campaign
Want to make the most of your follow up series? A powerful autoresponder campaign can take a business soaring to new heights faster than you’d expect. But it can take a little time and effort to find the strategies that work best for you and your niche! How often should you send? How long should your emails be? Let’s break down some of the decisions you need to make and take a look at some shortcuts to creating the best autoresponder campaign.
The 4 Stages of Relationships
Stage 1: Value Addiction
Email every 2 days.
Build a story about being an awesome source of content.
Phase lasts for roughly 4 or 5 emails
Light offer on last email of the phase (noticing a pattern yet?)
Stage 2: Sticking
Slow down frequency to 3-5 days. Keep providing great content.
Encourage deepening relationship by encouraging subscribers to reply to emails, take surveys, or comment.
Ok to sell (small, but firm offer).
Phase lasts for roughly 4 emails
More obvious offer on last email
Stage 3: Rapport
Slow down frequency to every 4-5 days.
Sales email after 4-5 emails.
Number of Emails 4
Next step email at end of sequence.
This stage starts about 20 days out or more. At this point, the people who are still opening your emails and clicking your links are indicating they want to deepen the connection with you. The goal at this stage is to provide value in a way that will:
Help people who are really sticking to the DIY route but also
Reinforce the idea that a paid solution will be the easier way to fix the problem.
These emails could include things like checklists, recaps, & bonus content that addresses feedback you’ve received from Stage 2.
Stage 4: Loyalty
Email every 5-6 days.
Paid offer every 4-5 emails.
(Cross sales, partner offers, conferences)
– via ConversionXL
Want to turn your first-time buyers into avid fans who buy everything you offer? Your autoresponder campaign can help you do that! Let’s take a look at how you can use your autoresponder to achieve so much more with your small business.
Run evergreen promotional campaigns.
Whenever people run a promotion of some kind to make some sales, it usually involves a series of emails. Usually, those emails are being sent in real-time during the course of the promotional period.
But, what’s to stop you from building those same promo sequences into your autoresponder?
Answer = nothing.
You can run special offers and other campaigns to your list via autoresponder. In this case, people will receive these promos based on when they subscribe. Not everybody will be seeing it at the same time.
It is actually a great thing to do, because it leads to more consistent revenue rather than depending on these one-hit promotions for your business.
When is the best time to run these kinds of automated email campaigns?
– via Blog Marketing Academy
What are your favorite autoresponder strategies? Have you found any tricks that really, really work?