A Match Made In Heaven!
Not everyone working online realizes it at first, but content marketing and SEO can go hand in hand. Though many people have found SEO challenging or difficult, the truth is that your content marketing efforts can make SEO a breeze! Let’s take a look at exactly why that’s the case.
SEO states the requirements. Content marketing fulfills them.
Now, let me show you how exactly SEO and content complement each other.
In each of the points below, I state exactly what SEO requires, and how content marketing meets that requirement. Keep in mind that conversation between SEO and Content Marketing (above) as you review each of the following points.
SEO demands content. Content marketing is content.
There is no such thing as SEO without content. You need words, articles, substance, keywords, verbiage.
I wince whenever I have to say it, because it’s so cliche, but it’s true: Content is king.
We don’t argue about that anymore. It’s a truism of the SEO industry. Content content content.
And what is content marketing all about? It’s about content. The practical application of SEO (content) is the very substance of content marketing.
When SEO shouts, “We need more content!” content marketing responds, “Gotcha taken care of!”
SEO demands keywords. Content marketing means using keywords.
Here’s another feature of SEO: Keywords.
No one would argue that a fundamental component of SEO is keywords — researching them, utilizing them, and tracking your ranking of them in the SERPs.
How does one apply the use of keywords? How is all the research funneled into its practical application?
It’s called content marketing. The only way you can use your keywords is to be employing them strategically throughout your content. Content marketing consists of top-notch content, written for humans, and using the keywords that you’re targeting.
Obviously, Panda will nail you if you insist on stuffing your pages with keywords and over optimizing. But when SEO and content marketing do what they’re supposed to do — work in sweet harmony together — you’ll be fine.
– via blog.kissmetrics.com
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Making SEO Better
Content marketing and SEO strategies do have some natural overlap in how they work. So what can you do with this information? Make BOTH areas of your business more powerful by dovetailing your efforts seamlessly! When they work hand in hand, you’ve got a powerhouse combo that can really revolutionize your traffic and conversions online.
1. Be Original
As a content writer aiming to generate a market for your content, the one thing, which you should consider is ORIGINAL content. Plagiarism is a no-go. With the increase in blogging, copy-and-pasting has also spread and become infectious. Big Companies such as Google and Yahoo support the promotion of plagiarism-free content by ensuring that sites hosting such content receive a very low page ranking by the Google search engine.
2. Audience First
When you design content, you need to think of your audience first. That is the big thing. Creating content about what your target audience is interested in. Present it in interesting ways. It needs to be interesting, engaging, natural, well crafted, catchy, and able to lure the audience in.
3. Attract Links
Your content should be of such a kind, that it is able to pull in external links in myriad ways in myriad contexts – whether it is through a facebook like, a tweet, a click on social bookmarking site or through video or podcast sharing. The higher the quality of the content you produce, the greater the likelihood that it will be shared. Great content should capture the reader’s attention and engage his mind and heart. If the content is unable to excite and intrigue the reader, then even the best optimization processes would fail. In this regard, Google has specifically mentioned that the content created should add value and not be created for the sake of creating back links.
– via blog.linkbird.com
Have you considered SEO when you’re putting together your content marketing strategies? How will these insights change the way you approach content marketing and SEO?