The Value of Facebook Video for Business
Why Are People Using Facebook Video for Marketing?
Considering using video in your online business? While sites like Vimeo and YouTube are incredibly helpful, don’t miss out on the power of Facebook for your videos! Let’s take a look at why people are turning to Facebook video for their marketing!
Consumers have turned to Facebook for video
Facebook Media reported that more than half of all daily Facebook visitors in the U.S. watch at least one video a day. In fact, the number of video posts per person increased 94% in the U.S. over the past year. Further, 76% of American Facebook users say they use the social network to discover videos.
Consumers want video, and Facebook has become the platform of choice for watching and, more importantly, sharing.
Brands are now posting to Facebook directly, rather than sharing YouTube videos on Facebook. According to Socialbakers, brands posted more videos to Facebook than they did on YouTube last December.
Video production and distribution is getting less expensive
It’s now easier than ever to create professional quality video on the cheap, using a smartphone and easy DIY video tools. Product videos, customer testimonials and behind-the-scenes clips all make for easy-to-create, shareable content.
User-generated content is even less work and can be just as successful, like this fun video from a customer that Blue Apron shared on their Facebook page.
Businesses don’t need gigantic advertising budgets to get videos in front of the right audience either. Facebook makes it easy for businesses to target nearby and relevant customers. Facebook makes it easy for businesses to target nearby and relevant customers (so you aren’t paying to promote your videos to people that wouldn’t use your product) and track viewership as a tool for increased ROI.
Retailers also can track conversions to see how well videos are working. Facebook gives businesses the ability to retarget users if they watch videos and don’t buy right after.
– via Mashable
Using Facebook Video to Increase Engagement
These days you want more than just customers – you want avid fans. And increasing customer engagement is a huge step toward creating those fans! Here are a few suggestions on how to use Facebook video to boost engagement like never before.
Inspirational videos get more shares and engagement than sales messages. Marie Forleo regularly posts answers to questions to inspire her audience to go farther in their business. Her videos are very professionally done.
However, you don’t have to have a set or a big film crew to make these types of videos. Just speak a message from the heart or put a series of quotes together with some music using a tool like Animoto. Inspire your audience to get more shares.
Video communicates a story better than anything. UPS did a great job sharing this story from a charity, which also helped to raise money through their own site. Help raise awareness for a special cause and inspire your audience.
Educate Your Audience
Another type of effective video is to give a quick tip or teach something useful to your audience. At Social Media Examiner, we’ve been featuring hot tips on Tuesdays, which do very well in terms of engagement and reach.
For the Super Bowl, Lowe’s created a fun set of hyperlapse tips. One 17-second video shows people making a fun Jenga-like game with Lowe’s tools; the other is people making a chalkboard table for game-day treats. In less than a week, each video had over half a million views. Lowe’s hyperlapse videos are engaging and quick.
The Food Network also has quick-tip videos that get a lot of shares. A video of the chef creating the recipe in 15 seconds links to the recipe itself to drive traffic. Create a quick how-to video and link to your website to show more details.
People go on Facebook to have fun. But that doesn’t mean you have to post cat videos or something completely off-topic just to get their attention. Entertain with informal, behind-the-scenes interviews at your company or create something fun like a cartoon video that has a business purpose. With the tools available online today, making an unusual video is easier than ever.
BuzzFeed regularly posts humorous videos that get lots of shares. The video below is just a series of images and text set to music. It received more than 45,000 views and 620 shares in 17 minutes. Videos don’t have to be elaborate—add some humor.
– via Social Media Examiner
Do you use video in your online business right now? Have you considered using Facebook video?
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